the "music" video

In my current class, Business Storytelling and Brand Development, I've been learning a lot on how business storytelling works. TED is a great place to find all kinds of stories and experiences told in an interactive and interesting way. As I watched countless videos on cool and inspiring business stories, I stumbled upon one that stood out to me.Jakob Trollback is a former musician and currently a designer who excels in video and motion graphics. I watched his story on TED and I think you should, too. He talks about his days as a DJ and musician and his love for music videos. It made me think about my love for music videos, as well. I think music videos should tell a story as it relates to the music/song. Jakob described most music videos as "reactive" and I thought about it and would have agree with him. What he said after that was what his story was about, he said "so I was thinking, can you remove us creators and try to make the music be the voice and have the animation following it?"so he did exactly that. Himself and a few other designers took a 25 year old track that dealt with rising water and religion and put animation to it. If you watch, on the TED video it shows their creation. It really is a "music video" to the core, and I found it to be fascinating. The animation moves and flows with the beats in the song, and they used words to write out the lyrics. It really was a true music video, and a very good one at that. It made me think of some of my favorite songs and how the music videos for them could be so different if there were like that.

Which led me to pull up an article I just recently read about my favorite Artist, Bon Iver, and what his band did with their new album. The article talks about how Bon Iver put out a "deluxe album" of their critically acclaimed album, Bon Iver, via iTunes. It is composed of ten short films, one for each track. The article talks about how it was ideally made for iPad users, but I think even people without the iPad will still want to acquire this and watch it elsewhere. The videos, of which were made by different people, go along with the actual music. The article states "while the short films themselves are hypnotic and enchanting, the "Deluxe Edition" is less notable as a catalog of music videos than as a rethinking of the way albums can engage the consumer in a high-tech world." in my opinion, I think it's awesome either way, and could be changing the music industry as we speak. Here is an example of a "music video" on Bon Iver's deluxe album, I hope you enjoy it as much as I did. (my favorite is when it gets to the 2 minute marker and how the colors and motion go with the music as it gets louder, you'll see)